About Me
Hi, I'm Alessandro Di Grazia.
For nearly twenty years I've worked in B2B tech sales, through companies like Vodafone, IBM, Talent Garden, to my current role as Sales & GTM Leader of iSquared at Var Group.
I'm not a guru, consultant or influencer: I'm simply a sales professional who understood how artificial intelligence can make a real difference in a seller's daily work.
I created this digital space to share the tools I use daily and the strategies that transformed my sales approach. At iSquared, I lead the go-to-market strategy to help mid-market companies transform AI potential into measurable performance, combining business-first strategy, technical excellence and organizational enablement.
Current role
Sales & GTM Leader — iSquared (Var Group)
Experience
Nearly 20 years in B2B tech sales
2 published books
Available on Amazon IT and EN
Focus
AI/GenAI for enterprise, outcome-based selling
What you'll find on this site
No abstract theories or academic concepts — just concrete tools for B2B sellers dealing with complex sales cycles every day.
Ready-to-use prompts
To automate repetitive tasks and focus on high-value interactions.
Outcome-based selling
To structure proposals focused on measurable client outcomes.
Practical strategies
To integrate AI into B2B sales processes at every stage of the cycle.